Museum Marketing
Shift From Traditional to Experiential Marketing
Bibliographic Data
| ID | 23239243 |
|---|---|
| Authors | Özge Kirezli (0000-0003-1122-0191, corresponding author) |
| Year | 2011 |
| Volume | 13 |
| Issue | 4 |
| Pages | 173-184 |
| Publication date | 2011-01-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | International Journal of Management Cases (JOURNAL) |
| Journal identifiers | ISSN: 1741-6264 • E-ISSN: 2040-2805 |
| Publisher | GSE Research Limited (PUBLISHER) |
| DOI | 10.5848/apbj.2011.00125 |
| OpenAlex | W2316625142 |
| Language | EN |
| Citations received | 1 |
Advertising · Business · Experiential learning · Marketing management · Pedagogy · Conferences and Exhibitions Management · Cultural Industries and Urban Development · Diverse Aspects of Tourism Research · Marketing · Psychology
| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |