The Unconscious Consumer

Effects of Environment on Consumer Behavior

Datos Bibliográficos

ID23318809
AutoresAp Dijksterhuis (University of Amsterdam, autor de correspondencia), Pamela K Smith (0000-0002-0211-4728, University of Amsterdam), Rick B Van Baaren (Radboud University Nijmegen), Daniël Wigboldus (0000-0002-5138-1574, University of Amsterdam), Daniël H J Wigboldus
Año2005
Volumen15
Número3
Páginas193-202
Fecha de publicación2005-01-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaJournal of Consumer Psychology (JOURNAL)
Identificadores de la revistaISSN: 1057-7408 • E-ISSN: 1532-7663
EditorialWiley (PUBLISHER • GB)
DOI10.1207/s15327663jcp1503_3
OpenAlexW2170232927
IdiomaEN
Citas recibidas76
Referencias citadas64

In this article, we argue that consumer behavior is often strongly influenced by subtle environmental cues. Using grocery shopping as an example (or a “leitmotif,” if you wish), we first argue that the traditional perspective on consumer choice based on conscious information processing leaves much variance to be explained. Instead, we propose that many choices are made unconsciously and are strongly affected by the environment. Our argument is based on research on the perception–behavior link and on automatic goal pursuit.

Argument (complex analysis) · Cognitive psychology · Consumer behaviour · Economics · Perception · Perspective (graphical) · Unconscious mind · Variance (accounting) · Artificial Intelligence · Behavioral Health and Interventions · Computer Science · Consumer Behavior in Brand Consumption and Identification · Neuroscience · Psychology · Psychology of Social Influence · Social Psychology