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Customer-based corporate reputation of a service firm

Scale development and validation

Dados Bibliográficos

ID23326322
AutoresGianfranco Walsh (University of Koblenz and Landau), Sharon E Beatty (0000-0002-8778-1617, University of Alabama, autor correspondente)
Ano2007
Volume35
Fascículo1
Páginas127-143
Data de publicação2007-03-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoJournal of the Academy of Marketing Science (JOURNAL)
Identificadores do periódicoISSN: 0092-0703 • E-ISSN: 1552-7824
EditoraSpringer Science and Business Media LLC (PUBLISHER)
DOI10.1007/s11747-007-0015-7
OpenAlexW2076361923
IdiomaEN
Citações recebidas61
Referências citadas79

Business · Customer advocacy · Customer delight · Customer retention · Customer satisfaction · Economics · Loyalty · Loyalty business model · Marketing management · Outcome (game theory) · Public relations · Quality (philosophy) · Relationship marketing · Reputation · Sample (material) · Scale (ratio) · Service (business) · Service quality · Sociology · Stakeholder · Consumer Behavior in Brand Consumption and Identification · Corporate Identity and Reputation · Customer Service Quality and Loyalty · Marketing

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Obras citantes distintas61
Citações por ano4,36
Intervalo de citações2012 - 2026 (15)
Velocidade de citaçãocurrent
Altamente citadoNão
Tipos de citaçãoNeutras: 58
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