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Contextual priming

Where people vote affects how they vote

Bibliographic Data

ID23338366
AuthorsJonah Berger (0000-0002-2669-8211, University of Pennsylvania), Matthew Meredith (0000-0002-4535-8511, Department of Political Science, Massachusetts Institute of Technology, Cambridge, MA 02139; and), Marc Meredith (Department of Political Science, Massachusetts Institute of Technology, Cambridge, MA 02139; and), S Christian Wheeler (Stanford University)
Year2008
Volume105
Issue26
Pages8846-8849
Publication date2008-07-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueProceedings of the National Academy of Sciences (JOURNAL)
Journal identifiersISSN: 0027-8424 • E-ISSN: 1091-6490
PublisherNational Academy of Sciences (PUBLISHER • US)
DOI10.1073/pnas.0711988105
PMID18574152
PMCIDPMC2449328
OpenAlexW2122793823
LanguageEN
Citations received62
References cited13

American voters are assigned to vote at a particular polling location (e.g., a church, school, etc.). We show these assigned polling locations can influence how people vote. Analysis of a recent general election demonstrates that people who were assigned to vote in schools were more likely to support a school funding initiative. This effect persisted even when controlling for voters' political views, demographics, and unobservable characteristics of individuals living near schools. A follow-up experiment using random assignment suggests that priming underlies these effects, and that they can occur outside of conscious awareness. These findings underscore the subtle power of situational context to shape important real-world decisions.

Context (archaeology) · Demographics · Econometrics · Economics · Geography · Polling · Power (physics) · Priming (agriculture) · Situational ethics · Sociology · Unobservable · Computer Science · Demography · Media Influence and Health · Psychology · Psychology of Social Influence · Social and Intergroup Psychology · Social Psychology

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Unique citing works62
Citations per year3,88
Citation span2010 - 2026 (17)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 59

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