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The Cultural Context of Cognition

What the Implicit Association Test Tells Us About How Culture Works 1

Bibliographic Data

ID12134698
AuthorsH Shepherd (0000-0003-4491-6400, Princeton University, corresponding author)
Year2011
Volume26
Issue1
Pages121-143
Publication date2011-02-06
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSociological Forum (JOURNAL)
Journal identifiersISSN: 0884-8971 • E-ISSN: 1573-7861
PublisherWiley (PUBLISHER • GB)
DOI10.1111/j.1573-7861.2010.01227.x
OpenAlexW2123205780
LanguageEN
Citations received53
References cited76

This article employs evidence from a literature within social psychology on the malleability of scores on the Implicit Association Test (IAT), a measure that is widely used to assess implicit attitudes, and other implicit cognition measures, to provide a theoretical framework for incorporating implicit processes into sociological accounts of culture. Studies from this literature demonstrate the fundamentally contextual and interactional nature of implicit cognition; that is, how the cultural environment shapes the activation of cognitive associations. Understanding how culture works to influence behavior requires attention to the interaction between the cultural environment—including symbols and media, place, situations, and networks—and cognitive representations. Using this theoretical framework, I discuss how evidence from the sociology of culture regarding the nature of this cultural environment can inform our understanding of culture in action

Action (physics · Association (psychology · Cognition · Cognitive psychology · Context (archaeology · Epistemology · Implicit attitude · Implicit-association test · Malleability · Relation (database · Social cognition · Social science · Sociology · Sociology of culture · Test (biology · Computer Science · Cultural Differences and Values · Psychology · Social and Cultural Dynamics · Social and Intergroup Psychology · Social Psychology

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Unique citing works53
Citations per year4,42
Citation span2014 - 2026 (13)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 53

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