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How Will I Be Remembered? Conserving the Environment for the Sake of One’s Legacy

Bibliographic Data

ID23339751
AuthorsLisa Zaval (Columbia University), Ezra M Markowitz (0000-0002-8140-2970, Columbia University), Elke U Weber (0000-0002-1678-3631, Columbia University)
Year2015
Volume26
Issue2
Pages231-236
Publication date2015-02-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenuePsychological Science (JOURNAL)
Journal identifiersISSN: 0956-7976 • E-ISSN: 1467-9280
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/0956797614561266
PMID25560825
OpenAlexW2120945425
LanguageEN
Citations received64
References cited21

Long time horizons and social distance are viewed as key psychological barriers to proenvironmental action, particularly regarding climate change. We suggest that these challenges can be turned into opportunities by making salient long-term goals and motives, thus shifting preferences between the present self and future others. We tested whether individuals’ motivation to leave a positive legacy can be leveraged to increase engagement with climate change and other environmental problems. In a pilot study, we found that individual differences in legacy motivation were positively associated with proenvironmental behaviors and intentions. In a subsequent experiment, we demonstrated that priming legacy motives increased donations to an environmental charity, proenvironmental intentions, and climate-change beliefs. Domain-general legacy motives represent a previously understudied and powerful mechanism for promoting proenvironmental behavior.

Action (physics) · Environmental ethics · Political science · Priming (agriculture) · Salient · Climate Change Communication and Perception · Environmental Education and Sustainability · Media Influence and Health · Psychology · Social Psychology

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Unique citing works64
Citations per year5,82
Citation span2015 - 2026 (12)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 60

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