The affective priming effect
Automatic activation of evaluative information in memory
Dados Bibliográficos
| ID | 23348210 |
|---|---|
| Autores | Dirk Hermans (0000-0003-4497-3982, KU Leuven), Jan De Houwer (0000-0003-0488-5224, KU Leuven), Paul Eelen (KU Leuven) |
| Ano | 1994 |
| Volume | 8 |
| Fascículo | 6 |
| Páginas | 515-533 |
| Data de publicação | 1994-11-01 |
| Peer Reviewed | Sim |
| Open Access | Não |
| Tipo | ARTICLE |
| Periódico | Cognition & Emotion (JOURNAL) |
| Identificadores do periódico | ISSN: 0269-9931 • E-ISSN: 1464-0600 |
| Editora | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/02699939408408957 |
| OpenAlex | W2081382145 |
| Idioma | EN |
| Citações recebidas | 75 |
| Referências citadas | 33 |
Fazio, Sanbonmatsu, Powell, and Kardes (1986) argued that affect may be activated automatically from memory on the mere observation of an affect-loaded stimulus. Using a variant of the standard sequential priming paradigm, it was demonstrated that the time needed to evaluate target words as positive or negative decreased if they were preceded by a similarly valenced prime word, but increased when preceded by a prime of opposite valence. Several aspects of their procedure, however, do not warrant their conclusion concerning the unconditionality of the effect. The present research investigated the generality of this affective priming effect. In Experiment 1, it was tested whether the effect can be generalised to more complex visual material. Stimulus pairs consisted of colour slides. Subjects had to evaluate the targets as quickly as possible. In Experiment 2, the standard word-word procedure was used, but target words had to be pronounced. In both experiments, significant affective priming effects were observed, supporting Bargh, Chaiken, Govender, and Pratto's (1992) assertion that the automatic activation effect is a pervasive and relative unconditional phenomenon. Implications for theories of affect and emotion are discussed.
Affect (linguistics) · Assertion · Cognition · Cognitive psychology · Generality · Lexical decision task · Priming (agriculture) · Response priming · Stimulus (psychology) · Valence (chemistry) · Communication · Computer Science · Face Recognition and Perception · Memory Processes and Influences · Neural and Behavioral Psychology Studies · Neuroscience · Psychology · Social Psychology
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I like the sound of your voice
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Variability in the likelihood of automatic attitude activation
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Occurrence versus moderation of the automatic attitude activation effect
Attitude Accessibility as a Function of Repeated Attitudinal Expression
The generality of the automatic attitude activation effect
Automatic vigilance
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Neuroscience projections to current debates in emotion psychology
Feeling and thinking
Categorical interference and associative priming in picture naming
Automatic and effortful processing in depression
| Obras citantes distintas | 75 |
|---|---|
| Citações por ano | 2,42 |
| Intervalo de citações | 1995 - 2026 (32) |
| Velocidade de citação | current |
| Altamente citado | Não |
| Tipos de citação | Neutras: 59 |