Scales for the measurement of ethos
Bibliographic Data
| ID | 23366205 |
|---|---|
| Authors | James C Mccroskey (Pennsylvania State University, corresponding author) |
| Year | 1966 |
| Volume | 33 |
| Issue | 1 |
| Pages | 65-72 |
| Publication date | 1966-03-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Speech Monographs (JOURNAL) |
| Journal identifiers | ISSN: 0038-7169 • E-ISSN: 2469-9705 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/03637756609375482 |
| OpenAlex | W1990474114 |
| Language | EN |
| Citations received | 144 |
| References cited | 4 |
Ethos · Political science · Law · Mental Health and Psychiatry · Pain Management and Placebo Effect · Psychosomatic Disorders and Their Treatments
Credibility for the 21st Century
Second-Guessing Theory
The Effect of Endorsers' Source Credibility on Emotion Towards Youtube's Advertisement ' Source Credibility on Emotion
A Cross-Cultural Comparison of the Effects of Source Credibility on Attitudes and Behavioral Intentions
Physique brand identity persuasiveness in social media message content
A Machine's ethos? An inquiry into artificial ethos and trust
A critique of factor analytic approaches to the study of credibility
An experimental study of source‐message interaction in a personality impression task
Assessment and application of the revised speech dialect attitudinal scale
Affective relationship between the speaker and listener
The effects of threats to attitudinal freedom as a function of message quality and initial receiver attitude
Relational ruin or social glue? The joint effect of relationship type and gossip valence on liking, trust, and expertise
What Determines Trust in Information About Food‐Related Risks? Underlying Psychological Constructs
Efecto del tono de voz y de la percepción del rostro en la formación de impresiones sobre los hablantes mediáticos
Frances Wright on women's rights
The contribution of studies of source credibility to a theory of interpersonal trust in the communication process
Celebrity Endorsers’ Expertise and Perceptions of Attractiveness, Likability, and Familiarity
Journalism, Trust, and Credibility
Fancying the New Rich and Famous? Explicating the Roles of Influencer Content, Credibility, and Parental Mediation in Adolescents’ Parasocial Relationship, Materialism, and Purchase Intentions
Ethos and credibility
Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness
Adolescent Reactance and Anti-Smoking Campaigns
Better Liked than Right
The Persuasiveness of Source Credibility
Can an Algorithm Reduce the Perceived Bias of News? Testing the Effect of Machine Attribution on News Readers’ Evaluations of Bias, Anthropomorphism, and Credibility
Chapter 10
Effects of negative political advertising
The Role of Culture in Health Communication
Shift in rhetorical status of blacks after freedom
When Moderation Fosters Persuasion
What characterize the rumors circulating on social media in Israel in the first wave of Covid-19
Factors Influencing Trust in Agencies That Disseminate Tobacco Prevention Information
The immediate and sustained effects of message discrepancy on attitude change in a field setting
Derogation of Source
Celebrity Endorsers' Expertise and Perceptions of Attractiveness, Likability, and Familiarity
Sex Discrimination in the Courtroom
Evaluations of Credibility of the Source of a Message
Audience's Response to Jokes in Speeches with and without Recorded Laughs
Establishing Eunoia in Interpretation
Healthy transparency
Public Ethos in the Pandemic Rhetorical Situation
Utilizing Q methodology to explore university students’ perceptions of the organic food industry
Analysis of Ethical Concerns in Social Media use among Youth in Nigeria
Sports News and the Artificial-Intelligence-Generated Article
Hispanics’ Response to Ethnic Targeting Ads for Unhealthy Products
Does Influencer–Follower Relationship Matter? Exploring How Relationship Norms and Influencer–Product Congruence Affect Advertising Effectiveness across Product Categories
Who covers what? Analyzing audience perceptions of gender differences in news beat coverage
The Visual Journalism Credibility Scale
The Dichotomy of Male Sports and Female Announcing
The effect of social media influencers' on teenagers Behavior
Antecedents and consequences of the trust transfer effect on social commerce
The Effects of Agency Assignment and Reference Point on Responses to Covid-19 Messages
(Mis)representing the Opposition and Rhetorical Success
Does it matter who tells the story? An experimental test of the effects of narrative perspective on credibility, identification, and persuasion
Evidence of a parent premium in the classroom
“Because I agree with him”
The Effect of Gender on Investors’ Judgments and Decision-Making
Nostalgic appeal in prosocial deepfakes of deceased and living artists
The Effects of Language Features and Accents on the Arousal of Psychological Reactance and Communication Outcomes
Developing Teacher Credibility in Urban Environments
Attractiveness, expertise and closeness
The influence of negative advertising frames on political cynicism and politician accountability
The Persuasive Effects of Metaphor
Sorry but no sorry
The Role of Gender in Evaluating Athletes’ Endorsements of Corporate Social Advocacy Initiatives
Sports Reporting, Reporter Sex, and Perceived Credibility
What Does Credibility Look like? Tweets and Walls in U.S. Presidential Candidates’ Visual Storytelling
How Language Can Influence Political Marketing Strategy and a Candidate's Image
The Influence of Anonymity and Incivility on Perceptions of User Comments on News Websites
The Effects of Celebrity Silence Breakers
A Cross-Cultural Comparison of the Effects of Source Credibility on Attitudes and Behavioral Intentions
Public Trust or Mistrust? Perceptions of Media Credibility in the Information Age
Leave the Attacking to Others
Exploring why consumers engage in boycotts
Home field advantage? Exploring credibility of British and American announcers covering United States soccer
A friend who knows what they’re talking about”
Engagement in subversive online activity predicts susceptibility to persuasion by far-right extremist propaganda
The role of site features, user attributes, and information verification behaviors on the perceived credibility of web-based information
This is our culture!’ or is it? Second generation Asian Indian individuals’ perceptions of parents’ socialization messages
The Impact of Synchronicity and Civility in Online Political Discussions on Perceptions and Intentions to Participate
Organizational Norm Congruency and Interpersonal Familiarity in E-Mail
The Impact of Language Variety and Expertise on Perceptions of Online Political Discussions
Discrediting in a Message Board Forum
A Comparison of Embedded and Nonembedded Print Coverage of the U.S. Invasion and Occupation of Iraq
The Successive Use of Information and Communication Technologies at Work
Situational and topical variations in credibility criteria
Goodwill
The fundamental topoi of relational communication
All Joking Aside
The impact of supervisor and subordinate immediacy on relational and organizational outcomes
Civility, credibility, and health information
How Jurors Respond to Videotaped Witnesses
The Effects of a Defendant's Demeanor on Juror Perceptions of Credibility and Guilt
The Effects of Expected and Perceived Receiver Response on Source Attitudes
Information Systems Concepts across Two Decades
A Comparison of the Effects of Punishment-Oriented and Reward-Oriented Messages in Persuasive Communication
Video News Releases and the Public
The Dimensions of Source Credibility of Television Newscasters
The Measurement of Speaker Credibility
The Effects of the Use of Analogy on Attitude Change and Source Credibility
| Unique citing works | 144 |
|---|---|
| Citations per year | 2,44 |
| Citation span | 1967 - 2026 (60) |
| Citation velocity | current |
| Highly cited | Yes |
| Citation types | Neutral: 128 |