The Emergence of Self-Organizing E-Commerce Ecosystems in Remote Villages of China
A Tale of Digital Empowerment for Rural Development1
Bibliographic Data
| ID | 23367338 |
|---|---|
| Authors | Carmen Leong (0000-0002-4201-1512, UNSW Business School, University of New South Wales, Sydney NSW 2052 Australia), Shan L Pan (0000-0003-3762-4629, UNSW Business School, University of New South Wales, Sydney NSW 2052 Australia), Sue Newell (University of Sussex), Lili Cui (0009-0005-1486-2503, Shanghai University of Finance and Economics) |
| Year | 2016 |
| Volume | 40 |
| Issue | 2 |
| Pages | 475-484 |
| Publication date | 2016-06-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | MIS Quarterly (JOURNAL) |
| Journal identifiers | ISSN: 0276-7783 • E-ISSN: 2162-9730 |
| Publisher | MIS Quarterly (PUBLISHER) |
| DOI | 10.25300/misq/2016/40.2.11 |
| OpenAlex | W1430808299 |
| Language | EN |
| Citations received | 63 |
| References cited | 9 |
The emergence of Alibaba’s Taobao (e-commerce) Villages in remote China has challenged the assumption that rural, underserved communities must always be the recipients of aid to stimulate ICT-enabled development. Based on an in-depth case study of two remote villages in China, this research note shows how ICT (e-commerce) can empower a marginalized community, giving rise to a rural e-commerce ecosystem that can aid self-development. We propose the concept of digital empowerment to explicate our findings in the exploration of community-driven development: first, we identify the critical actors of a rural e-commerce ecosystem and how they use ICTs; second, we illustrate how the same ICT can be used for different affordances by the actors in the evolution of a rural e-commerce ecosystem. The paper also presents unintended consequences of rural e-commerce development. We conclude with suggestions on how to make ICT useful for rural development and, in doing this, challenge some of the prevailing theoretical arguments about this process.
Business · China · Digital divide · Digital ecosystem · E-commerce · Economic growth · Economics · Empowerment · Geography · Information and Communications Technology · Knowledge management · Rural development · World Wide Web · Computer Science · ICT Impact and Policies · ICT in Developing Communities · Local Economic Development and Planning · Marketing
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| Unique citing works | 63 |
|---|---|
| Citations per year | 7,88 |
| Citation span | 2018 - 2026 (9) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 61 |