Wiley International Encyclopedia of Marketing

Bibliographic Data

ID23401248
EditorsJagdish N Sheth (0000-0002-1163-5760, University of Southern California, Los Angeles, California), Jagdish Sheth, Naresh Malhotra
Year2010
Pages1744
Publication date2010-01-01
Open AccessNo
TypeBOOK
VenueWiley International Encyclopedia of Marketing (SOURCE_BOOK)
PublisherWiley & Sons, Limited, John (PUBLISHER)
OpenAlexW2745150292
ISBN9781444316568
Open LibraryOL29045710M
LanguageEN

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