Jagdish N Sheth

Biographic Data

ID829333
NAMEJagdish N Sheth
GIVEN NAMESJagdish N
FAMILY NAMESheth
SIGNATURESHETH J N
AFFILIATIONSEmory University
ORCID0000-0002-1163-5760
VERIFIEDYes
TOTAL WORKS10
TOTAL CITATIONS4
WORKS AS AUTHOR9
WORKS AS EDITOR1
FIRST PUBLICATION YEAR1973
LATEST PUBLICATION YEAR2025
H-INDEX1

  • Customer Relationship Management in the Digital Age

    G Shainesh, Jagdish N Sheth et al.BOOKCustomer Relationship Management…2025

    Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers with the skills to use CRM to forge enduring customer connections, optimize experiences and drive loyalty across diverse industries and markets. Building upon existing literature, this guide offers a holistic approach that bridges theory and practice, …

  • Impact of Covid-19 on consumer behavior

    Open AccessJagdish N Sheth, Jagdish ShethARTICLEJournal of Business Research2020

  • The Conceptual Foundations of Relationship Marketing

    Open AccessJagdish N Sheth, Atul Parvatiyar et al.ARTICLEJournal of Economic Sociology2015Cited by: 1

    The present review is devoted to a rapidly developing area of marketing — relationship marketing. The authors suggest that the conceptual foundations of it are not currently well developed but forecast that it will transform into a discipline in the near future. They outline two approaches to the definition of relationship marketing and provide their own definition, emphasizing such aspects as collaboration, creation and enhancement of value for …

  • Political Marketing

    Jagdish N Sheth, Kostas Gouliamos et al.BOOKPolitical Marketing2013

    Introduction: Political Marketing: Strategic 'campaign culture' Kostas Gouliamos, Antonis Theocharous, Bruce Newman, Stephan Henneberg. 1. Of Cynicism, Political Cynisim and Political Marketing Nicolas Demertzis 2. Pop-politics: intermingling of politics, mass society and everyday life Emmanuel Heretakis 3. Political Marketing and the Politicians' Credibility Antonia Cristina Perdigao 4. Cultural Paradigm Contra Political Marketing or Two Answers…

  • Mindful consumption

    Open AccessJagdish N Sheth, Nirmal K Sethia et al.ARTICLEJournal of the Academy of…2011

  • Wiley International Encyclopedia of Marketing

    Jagdish N Sheth, Jagdish Sheth et al.EDITORBOOKWiley International Encyclopedia…2010

  • Why we buy what we buy

    Open AccessJagdish N Sheth, Bruce I Newman et al.ARTICLEJournal of Business Research1991

  • Consumer Resistance to Innovations

    Open AccessS Ram, Jagdish N ShethARTICLEJournal of Consumer Marketing1989

    Considers why customers resist innovations even though they are considered necessary and desirable. Identifies functional barriers such as usage, value, and risk, and psychological barriers such as tradition and image. Concludes that successful innovation lies not in bowing down to consumer resistance, but in understanding the causes and developing a marketing strategy to attack them.

  • A Model of Primary Voter Behavior

    Bruce I Newman, Jagdish N ShethARTICLEJournal of Consumer Research1985Cited by: 3

    This article develops and tests a model of voter behavior in a primary election. The model integrates several schools of thought that have tried to explain voter behavior; it is tested by predicting the behavior of respondents based on the model, and then validating the results with the actual behavior of the respondents. Results obtained here provide a prediction rate of 90 percent correctly classified. The article then compares the explanatory …

  • Mail Surveys

    Jagdish N Sheth, A M Roscoe et al.ARTICLEPublic Opinion Quarterly1973

    Journal Article MAIL SURVEYS: CAN SEGMENTATION AND EXPERIMENTATION IMPROVE THEM? Get access Jagdish N. Sheth, Jagdish N. Sheth University of Illinois Search for other works by this author on: Oxford Academic Google Scholar A. Marvin Roscoe, Jr., A. Marvin Roscoe, Jr. A.T.&T. Search for other works by this author on: Oxford Academic Google Scholar Terry L. Talbert, Jr. Terry L. Talbert, Jr. Atlanta Regional Commission Search for other works by thi…