Political Marketing
Strategic 'Campaign Culture'
Bibliographic Data
| ID | 23533196 |
|---|---|
| Authors | Jagdish N Sheth (0000-0002-1163-5760) |
| Editors | Kostas Gouliamos, Antonis Theocharous, Bruce I Newman (0009-0007-0352-7560) |
| Year | 2013 |
| Publication date | 2013-11-12 |
| Open Access | No |
| Type | BOOK |
| Venue | Political Marketing (SOURCE_BOOK) |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.4324/9780203752869 |
| OpenAlex | W377033110 |
| ISBN | 9780203752869 |
| Open Library | OL34605188M |
| Language | EN |
| Citations received | 2 |
Introduction: Political Marketing: Strategic 'campaign culture' Kostas Gouliamos, Antonis Theocharous, Bruce Newman, Stephan Henneberg. 1. Of Cynicism, Political Cynisim and Political Marketing Nicolas Demertzis 2. Pop-politics: intermingling of politics, mass society and everyday life Emmanuel Heretakis 3. Political Marketing and the Politicians' Credibility Antonia Cristina Perdigao 4. Cultural Paradigm Contra Political Marketing or Two Answers to the Same Question Balazs Kiss 5. Evolving Democracy: A Memetic Analysis of the Latest Proposal for Constitutional Change in the Philippines Violeda A. Umali and Emerson S. Banez 6. Marketing Politics to Generation X Musa Ndlovu 7. Reflections on Engagement in an Evolving Political Process: Evidence from Aotearoa, the Land of the Long White Cloud Phil Harris, Matthew Parackal, Chris Rudd and John Williams 8. Cultural Context of the Perceptual Fit of Political Parties' Campaign Slogans: A Polish Case Wojciech Cwalina and Andrzej Falkowski 9. Trying to sell the vote: the lottery for raising voters' activity in Bulgarian parliamentary elections in 2005 Alexander Christov and Boyan Koutevski 10. Crafting the Political Image: a Belgian Case in Perception Politics Philippe De Vries and Christ'l De Landtsheer 11. The Role and Influence Of The Media On Voters' Decisions In Lebanon Bernard Abou Jaoude, Tarek Azzi, and Wafica Ghoul 12. Belgian Political Marketing in Context. Researching the Volatile Electorate Soetkin Kesteloot, Nicolas Bouteca and Dries Verlet 13. The Historically Fabricated Croat: An ethnographic investigation of the effects of heritage consumption upon the individual identity re-construction of the post civil-war heritage consumer Dino I. Domic 14. Aryan Wear and the New White Culture in American Politics Christopher J. McKinlay and Jason J. Turner 15. Nationalist Identity and Marketing: The Vlaams Belang against Turkish Admission to the EU Mona Moufahim and Michael Humphreys 16. Boris Yeltsin and Vladimir Putin: a study in comparative mythopoetics Richard Tempest 17. The Impact of Webcasting Local Council Meetings Lasse Berntzen 18. E-Government and E-Democracy in Local Greek Government Prodromos Yannas and Georgios Lappas
Business · Political science · Politics · Asian Culture and Media Studies · Globalization and Cultural Identity · Law · Media Studies and Communication · Bibliography · Campagnes électorales · Campaign management · Elections · General · Gestion · Marketing · Political aspects · Political campaigns · Political Process · Politische Kampagne · Politische Werbung
| Citations per year | 0.29 |
|---|---|
| Citation span | 2019 - 2026 (8) |
| Highly cited | No |