Bruce I Newman
Biographic Data
| ID | 829332 |
|---|---|
| NAME | Bruce I Newman |
| GIVEN NAMES | Bruce I |
| FAMILY NAME | Newman |
| SIGNATURE | NEWMAN B I |
| AFFILIATIONS | DePaul University |
| ORCID | 0009-0007-0352-7560 |
| VERIFIED | Yes |
| TOTAL WORKS | 21 |
| TOTAL CITATIONS | 28 |
| WORKS AS AUTHOR | 20 |
| WORKS AS EDITOR | 1 |
| FIRST PUBLICATION YEAR | 1985 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 4 |
Evolution of Political Branding
Political branding has developed into an established and vibrant sub-discipline of political marketing. Indeed, political branding research continues to push boundaries by critically applying consumer based branding theories, concepts and frameworks to the political environment. Recently, political branding scholars have segmented research into different categories such as corporate, candidate, leader, local-regional, internal or external in orie…
The Contribution of Social Political Networks to Democracy
According to voter choice behavior theory, voters’ motives and perceptions in different political markets could be different, though the voters’ basic cognitive structure is similar. Still, it is possible that differences in voter behavior in different political markets of different countries can exist due to long-term differences in traditions, cultures, and political market structures. Although the Web provides one of the most active and influe…
The Marketing Revolution in Politics
Political Spaces in Eurasia
Political Marketing in Retrospective and Prospective
Political Marketing
Introduction: Political Marketing: Strategic 'campaign culture' Kostas Gouliamos, Antonis Theocharous, Bruce Newman, Stephan Henneberg. 1. Of Cynicism, Political Cynisim and Political Marketing Nicolas Demertzis 2. Pop-politics: intermingling of politics, mass society and everyday life Emmanuel Heretakis 3. Political Marketing and the Politicians' Credibility Antonia Cristina Perdigao 4. Cultural Paradigm Contra Political Marketing or Two Answers…
The Role of Marketing in Politics
Ten years ago, volume 1, issue 1 of Journal of Political Marketing was published. In this tenth anniversary issue, Christine B. Williams, Managing Editor, North America, has edited an issue that re
The macro and micro views of political marketing
The multi‐disciplinary nature of political marketing lends itself to a micro/macro analysis. The goal of the article is to present the theoretical frames allowing one to develop an approach to political marketing, which may become the foundations of a general theory of political marketing. Like microeconomics and macroeconomics are the two major categories within the field of economics, so are micro and macro approach to political marketing the t…
Political Marketing
This is the first integrated theory-to-practice text on marketing's role in the political process. It
Models of Voter Behavior in Traditional and Evolving Democracies
The data of Polish, Slovenian, and U.S. political elections have been analyzed according to Newman's model of voter's choice behavior (Newman & Sheth 1985; Newman 1999). The results of the research were interpreted with the methodology of structural equations, where cognitive domains, the media, and the emotional feelings toward the candidates were variables in mutual cause-and-effect relationships. The results of the analyses demonstrated the di…
Debate held at the House of Commons on 19th September, 2003
Testing a Predictive Model of Voter Behavior on the 2000 U.S. Presidential Election
Utilizing a predictive model of voter behavior, this study identified the motivations behind a sample of voters who cast a ballot for George W. Bush and AI Gore in the 2000 presidential campaign. The motivations of the voters were differentiated on the basis of the “value” they sought in a president. In other words, just as companies in the “commercial marketplace” have to create value to attract customers, so does a candidate in the “political m…
The Role of Marketing in Politics
(2002). The Role of Marketing in Politics. Journal of Political Marketing: Vol. 1, No. 1, pp. 1-5
The Merging of Public Relations and Political Marketing
(2002). The Merging of Public Relations and Political Marketing. Journal of Political Marketing: Vol. 1, No. 2-3, pp. 1-7
Commentary ‐ Image‐manufacturing in the USA
Now that we have entered the new millennium in politics, it is clear that the machinery of the “old politics” that was centered on a party‐orientation is being replaced by computers of the “new politics” that is centered on an image manufacturing‐orientation. Along with this movement comes a highly integrated marketing strategy that is driven by a candidate’s inner circle of advisors who now control the money and message of both the party and can…
An assessment of the 2000 US presidential election
This paper comprises a set of marketing guidelines using the 2000 presidential election as an example, and analysing the image building of the two candidates, Al Gore and George W. Bush. It is not hard to understand, with hindsight, why Bush was the winner. Copyright © 2001 Henry Stewart Publications
The Permanent Campaign
The Mass Marketing of Politics
The Marketing of the President
Using the 1992 presidential election as a case study, Newman reveals how the American political process has been transformed by the use of marketing techniques. He addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign
Why we buy what we buy
A Model of Primary Voter Behavior
This article develops and tests a model of voter behavior in a primary election. The model integrates several schools of thought that have tried to explain voter behavior; it is tested by predicting the behavior of respondents based on the model, and then validating the results with the actual behavior of the respondents. Results obtained here provide a prediction rate of 90 percent correctly classified. The article then compares the explanatory …
Evolution of Political Branding
Political branding has developed into an established and vibrant sub-discipline of political marketing. Indeed, political branding research continues to push boundaries by critically applying consumer based branding theories, concepts and frameworks to the political environment. Recently, political branding scholars have segmented research into different categories such as corporate, candidate, leader, local-regional, internal or external in orie…
The macro and micro views of political marketing
The multi‐disciplinary nature of political marketing lends itself to a micro/macro analysis. The goal of the article is to present the theoretical frames allowing one to develop an approach to political marketing, which may become the foundations of a general theory of political marketing. Like microeconomics and macroeconomics are the two major categories within the field of economics, so are micro and macro approach to political marketing the t…
Models of Voter Behavior in Traditional and Evolving Democracies
The data of Polish, Slovenian, and U.S. political elections have been analyzed according to Newman's model of voter's choice behavior (Newman & Sheth 1985; Newman 1999). The results of the research were interpreted with the methodology of structural equations, where cognitive domains, the media, and the emotional feelings toward the candidates were variables in mutual cause-and-effect relationships. The results of the analyses demonstrated the di…
An assessment of the 2000 US presidential election
This paper comprises a set of marketing guidelines using the 2000 presidential election as an example, and analysing the image building of the two candidates, Al Gore and George W. Bush. It is not hard to understand, with hindsight, why Bush was the winner. Copyright © 2001 Henry Stewart Publications
A Model of Primary Voter Behavior
This article develops and tests a model of voter behavior in a primary election. The model integrates several schools of thought that have tried to explain voter behavior; it is tested by predicting the behavior of respondents based on the model, and then validating the results with the actual behavior of the respondents. Results obtained here provide a prediction rate of 90 percent correctly classified. The article then compares the explanatory …
The Contribution of Social Political Networks to Democracy
According to voter choice behavior theory, voters’ motives and perceptions in different political markets could be different, though the voters’ basic cognitive structure is similar. Still, it is possible that differences in voter behavior in different political markets of different countries can exist due to long-term differences in traditions, cultures, and political market structures. Although the Web provides one of the most active and influe…
The Merging of Public Relations and Political Marketing
(2002). The Merging of Public Relations and Political Marketing. Journal of Political Marketing: Vol. 1, No. 2-3, pp. 1-7
The Role of Marketing in Politics
Ten years ago, volume 1, issue 1 of Journal of Political Marketing was published. In this tenth anniversary issue, Christine B. Williams, Managing Editor, North America, has edited an issue that re
Testing a Predictive Model of Voter Behavior on the 2000 U.S. Presidential Election
Utilizing a predictive model of voter behavior, this study identified the motivations behind a sample of voters who cast a ballot for George W. Bush and AI Gore in the 2000 presidential campaign. The motivations of the voters were differentiated on the basis of the “value” they sought in a president. In other words, just as companies in the “commercial marketplace” have to create value to attract customers, so does a candidate in the “political m…
A Model of Primary Voter Behavior
This article develops and tests a model of voter behavior in a primary election. The model integrates several schools of thought that have tried to explain voter behavior; it is tested by predicting the behavior of respondents based on the model, and then validating the results with the actual behavior of the respondents. Results obtained here provide a prediction rate of 90 percent correctly classified. The article then compares the explanatory …
Why we buy what we buy
The Marketing of the President
Using the 1992 presidential election as a case study, Newman reveals how the American political process has been transformed by the use of marketing techniques. He addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign
The Permanent Campaign
The Mass Marketing of Politics
Commentary ‐ Image‐manufacturing in the USA
Now that we have entered the new millennium in politics, it is clear that the machinery of the “old politics” that was centered on a party‐orientation is being replaced by computers of the “new politics” that is centered on an image manufacturing‐orientation. Along with this movement comes a highly integrated marketing strategy that is driven by a candidate’s inner circle of advisors who now control the money and message of both the party and can…
An assessment of the 2000 US presidential election
This paper comprises a set of marketing guidelines using the 2000 presidential election as an example, and analysing the image building of the two candidates, Al Gore and George W. Bush. It is not hard to understand, with hindsight, why Bush was the winner. Copyright © 2001 Henry Stewart Publications
Testing a Predictive Model of Voter Behavior on the 2000 U.S. Presidential Election
Utilizing a predictive model of voter behavior, this study identified the motivations behind a sample of voters who cast a ballot for George W. Bush and AI Gore in the 2000 presidential campaign. The motivations of the voters were differentiated on the basis of the “value” they sought in a president. In other words, just as companies in the “commercial marketplace” have to create value to attract customers, so does a candidate in the “political m…
The Role of Marketing in Politics
(2002). The Role of Marketing in Politics. Journal of Political Marketing: Vol. 1, No. 1, pp. 1-5
The Merging of Public Relations and Political Marketing
(2002). The Merging of Public Relations and Political Marketing. Journal of Political Marketing: Vol. 1, No. 2-3, pp. 1-7
Models of Voter Behavior in Traditional and Evolving Democracies
The data of Polish, Slovenian, and U.S. political elections have been analyzed according to Newman's model of voter's choice behavior (Newman & Sheth 1985; Newman 1999). The results of the research were interpreted with the methodology of structural equations, where cognitive domains, the media, and the emotional feelings toward the candidates were variables in mutual cause-and-effect relationships. The results of the analyses demonstrated the di…
Debate held at the House of Commons on 19th September, 2003
Political Marketing
This is the first integrated theory-to-practice text on marketing's role in the political process. It
The Role of Marketing in Politics
Ten years ago, volume 1, issue 1 of Journal of Political Marketing was published. In this tenth anniversary issue, Christine B. Williams, Managing Editor, North America, has edited an issue that re
The macro and micro views of political marketing
The multi‐disciplinary nature of political marketing lends itself to a micro/macro analysis. The goal of the article is to present the theoretical frames allowing one to develop an approach to political marketing, which may become the foundations of a general theory of political marketing. Like microeconomics and macroeconomics are the two major categories within the field of economics, so are micro and macro approach to political marketing the t…
Political Marketing
Introduction: Political Marketing: Strategic 'campaign culture' Kostas Gouliamos, Antonis Theocharous, Bruce Newman, Stephan Henneberg. 1. Of Cynicism, Political Cynisim and Political Marketing Nicolas Demertzis 2. Pop-politics: intermingling of politics, mass society and everyday life Emmanuel Heretakis 3. Political Marketing and the Politicians' Credibility Antonia Cristina Perdigao 4. Cultural Paradigm Contra Political Marketing or Two Answers…
Political Marketing in Retrospective and Prospective
The Marketing Revolution in Politics
Political Spaces in Eurasia
The Contribution of Social Political Networks to Democracy
According to voter choice behavior theory, voters’ motives and perceptions in different political markets could be different, though the voters’ basic cognitive structure is similar. Still, it is possible that differences in voter behavior in different political markets of different countries can exist due to long-term differences in traditions, cultures, and political market structures. Although the Web provides one of the most active and influe…
Evolution of Political Branding
Political branding has developed into an established and vibrant sub-discipline of political marketing. Indeed, political branding research continues to push boundaries by critically applying consumer based branding theories, concepts and frameworks to the political environment. Recently, political branding scholars have segmented research into different categories such as corporate, candidate, leader, local-regional, internal or external in orie…
Political science (17 works) · Politics (16 works) · Business (13 works) · Law (12 works) · Marketing (10 works) · Law (8 works) · Computer Science (7 works) · Economics (6 works) · Marketing (6 works) · Social Media and Politics (6 works)