Testing a Predictive Model of Voter Behavior on the 2000 U.S. Presidential Election
Bibliographic Data
| ID | 12774013 |
|---|---|
| Authors | Bruce I Newman (0009-0007-0352-7560, DePaul University, corresponding author) |
| Year | 2002 |
| Volume | 1 |
| Issue | 2-3 |
| Pages | 159-173 |
| Publication date | 2002-02-03 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Political Marketing (JOURNAL) |
| Journal identifiers | ISSN: 1537-7857 • E-ISSN: 1537-7865 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1300/j199v01n02_11 |
| OpenAlex | W2078075858 |
| Language | EN |
| Citations received | 11 |
| References cited | 15 |
Utilizing a predictive model of voter behavior, this study identified the motivations behind a sample of voters who cast a ballot for George W. Bush and AI Gore in the 2000 presidential campaign. The motivations of the voters were differentiated on the basis of the “value” they sought in a president. In other words, just as companies in the “commercial marketplace” have to create value to attract customers, so does a candidate in the “political marketplace” who is seeking to carve out a niche for himself that separates him from his competition. Pairwise discriminant analysis is used to identify the motivations behind the choice behavior of voters at both the candidate and party level. The results reveal the complimentary roles that the political party and each candidate's campaign organization played in their respective marketing strategies
Advertising · Ballot · Business · Competition (biology · Economics · Pairwise comparison · Political economy · Political science · Politics · Presidential election · Presidential system · Public relations · Value (mathematics · Voting · Voting behavior · Computer Science · Electoral Systems and Political Participation · Game Theory and Voting Systems · Law · Opinion Dynamics and Social Influence · Psychology · Marketing
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| Citations per year | 0.5 |
|---|---|
| Citation span | 2004 - 2026 (23) |
| Highly cited | No |