Carbon Partners' and Collaborative Greenwashing
The Sustainability Partnership Between Dow Chemical and the Olympic Games
Bibliographic Data
| ID | 2349415 |
|---|---|
| Authors | Ben Glasson (0000-0001-6761-0792, Monash University), Brett Hutchins (0000-0002-8505-9620, Monash University) |
| Year | 2024 |
| Volume | 48 |
| Issue | 5 |
| Pages | 271-289 |
| Publication date | 2024-10-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Sport and Social Issues (JOURNAL) |
| Journal identifiers | ISSN: 0193-7235 • E-ISSN: 1552-7638 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/01937235241269849 |
| OpenAlex | W4401952613 |
| Language | EN |
| Citations received | 8 |
| References cited | 39 |
The multinational corporation, Dow Chemical, became the first-ever 'Official Carbon Partner' of the Olympic Games in 2017, promising to offset the emissions generated by the staging of the Games and associated activities. This article critically analyzes the Partnership's promotional campaign, comprised of rhetorical claims that such 'game-changing' collaborations are 'redefining the role of business in society' in responding to the climate emergency. This particular campaign built green goodwill for a global sports mega-event and a corporation whose core business is converting fossil fuels into plastics. We highlight that this Partnership's carbon offsetting schemes appear to fail both parties' additionality standards. We interpret this partnership as a historically significant example in the broader corporate effort to propogate a collaborative eco-capitalist imaginary that redefines corporations as partners fully aligned with state and third-sector projects to mitigate climate change
Business · General partnership · Greenwashing · Political science · Public relations · Sustainability · Climate Change Communication and Perception · Conferences and Exhibitions Management · Sport and Mega-Event Impacts · Ecology · Finance
The Development dictionary
The Long Revolution
Towards Green Growth
International Diplomacy and the Olympic Movement
Climate Change as Social Drama
The Beijing Olympiad
Olympic Television
Creative (Climate) Communications
The Conceptualisation and Measurement of Mega Sport Event Legacies
Olympic sustainability or Olympian smokescreen
Consuming Olympism
Facebook futures
Reality offsets
Uncertainty Markets and Carbon Markets
Legacy’ as Managerial/Magical Discourse in Contemporary Olympic Affairs
Ecological Modernization and the Olympics
The Media Commons
Contested imaginaries and the cultural political economy of climate change
Selling Smartness
The fantasy of carbon offsetting
The Tokyo 2020 Games and the End of Olympic History
Contested terrain and terrain that contests
Sport for Sustainability? The Extractives Industry, Sport, and Sustainable Development
Beyond consumer capitalism
| Unique citing works | 8 |
|---|---|
| Citations per year | 8 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 7 |