Advertising
Bibliographic Data
| ID | 23513633 |
|---|---|
| Authors | Iain Macrury (0000-0002-4945-8747) |
| Year | 2008 |
| Publication date | 2008-12-19 |
| Open Access | No |
| Type | BOOK |
| Venue | Advertising (SOURCE_BOOK) |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.4324/9780203493199 |
| OpenAlex | W4241603755 |
| Open Library | OL23159597M |
| ISBN | 9780203493199 |
| Language | EN |
| Citations received | 3 |
Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a
Advertising · Business · Globalization and Cultural Identity
| Unique citing works | 3 |
|---|---|
| Citations per year | 0,23 |
| Citation span | 2013 - 2026 (14) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 3 |