Years of the Fashion Film
Frameworks and Histories
Bibliographic Data
| ID | 12587784 |
|---|---|
| Authors | Markéta Uhlířová (0000-0002-1075-8099, Marketa Uhlirova is a senior research fellow at Central Saint Martins College, University of the Arts London, and Director of an exhibitions and education project, Fashion in Film, where she oversees all of its programming. She has recently edited the book Birds of Paradise: Costume as Cinematic Spectacle (Koenig Books and FF, 2013)., corresponding author) |
| Year | 2013 |
| Volume | 17 |
| Issue | 2 |
| Pages | 137-157 |
| Publication date | 2013-04-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Fashion Theory (JOURNAL) |
| Journal identifiers | ISSN: 1362-704X • E-ISSN: 1751-7419 |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.2752/175174113x13541091797562 |
| OpenAlex | W2128426546 |
| Language | EN |
| Citations received | 21 |
| References cited | 10 |
This article outlines a preliminary history of the fashion film, a multifaceted form that can be traced as far back as the emergence of cinema but has only recently “exploded” thanks to advances in digital image production and dissemination. The article carefully negotiates the fashion film as a form that must be considered within multiple frameworks, namely cinema and the new media, fashion industry, entertainment, and art practice. Above all, the fashion film has come to embody a growing interest, within the realms of fashion promotion, image-making, and experience, in the expressive and marketing possibilities of movement and time. Unlike photography and other static imagery, the fashion film unfolds in time (as if somehow fulfilling a potential only suggested in photography or illustration), and, unlike the fashion show, it fixes fashion as image. Still, the fashion film is understood here not in isolation from these forms, but rather through their intermedial links, which have intensified in the “digital age”: fashion shows were among the vital early platforms for the exhibition of the fashion film, and fashion photographers were in the early 2000s their principal producers
Advertising · Art · Business · Clothing · Entertainment · Exhibition · Fashion design · Fashion industry · Movie theater · Photography · Political science · Promotion (chess · Visual arts · Cinema and Media Studies · Fashion and Cultural Textiles · History · Visual Culture and Art Theory
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Introduction
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Fashion films as a new communication format to build fashion brands
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Leader of the Gang
| Unique citing works | 21 |
|---|---|
| Citations per year | 0,38 |
| Citation span | 1970 - 2025 (56) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 21 |