Transmedia Directors

Artistry, Industry and New Audiovisual Aesthetics

Bibliographic Data

ID23526534
EditorsCarol Vernallis, Holly Rogers, Lisa Perrott (0000-0002-9788-9584)
Year2020
Publication date2020-01-01
Open AccessNo
TypeBOOK
VenueTransmedia Directors (SOURCE_BOOK)
PublisherBloomsbury Publishing plc (PUBLISHER • GB)
DOI10.5040/9781501339295
OpenAlexW4236247189
ISBN9781501339295
LanguageEN
Citations received4

Transmedia Directors focuses on artist-practitioners who work across media, platforms, and disciplines, including film, television, music video, commercials, and the internet. Working in the age of media convergence, today's em/impresarios project a distinctive style that points toward a new contemporary aesthetics. The media they engage with enrich their practices - through film and television (with its potential for world-building and sense of the past and future), music video (with its audiovisual aesthetics and rhythm), commercials (with their ability to project a message quickly), the internet (with its refreshed concepts of audience and participation), to larger forms like restaurants and amusement parks (with their materiality alongside today’s digital aesthetics). These directors encourage us to reassess concepts of authorship, assemblage, transmedia, audiovisual aesthetics, and world-building. Providing a vital resource for scholars and practitioners, this collection weaves together insights about artist-practitioners' collaborative processes as well as strategies for composition, representation, subversion, and resistance.

Aesthetics · Amusement · Art · Digital media · Materiality (auditing) · Multimedia · Sociology · Technological convergence · Visual arts · World Wide Web · Artistic and Creative Research · Cinema and Media Studies · Computer Science · Digital Games and Media · Engineering · Psychology

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