A Research Agenda for Brand Management in a New Era of Consumerism
Bibliographic Data
| ID | 23528665 |
|---|---|
| Editors | Ceridwyn King (0000-0002-4538-3100), Enrique Murillo (0000-0002-5978-3260) |
| Year | 2023 |
| Publication date | 2023-09-15 |
| Open Access | No |
| Type | BOOK |
| Venue | A Research Agenda for Brand Management in a New Era of Consumerism (SOURCE_BOOK) |
| Publisher | Edward Elgar Publishing (PUBLISHER • GB) |
| DOI | 10.4337/9781803925516 |
| OpenAlex | W4387128746 |
| ISBN | 9781803925516 |
| Language | EN |
Advertising · Business · Consumerism · Political science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Law · Marketing
| Highly cited | No |
|---|