Ceridwyn King
Biographic Data
| ID | 3600956 |
|---|---|
| NAME | Ceridwyn King |
| GIVEN NAMES | Ceridwyn |
| FAMILY NAME | King |
| SIGNATURE | KING C |
| AFFILIATIONS | Temple University |
| ORCID | 0000-0002-4538-3100 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 10 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 1 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Empowering HER
Drawing on brand activism and organizational identification, this research demonstrates the critical role value fit and leadership diversity play in connecting female employees with hospitality companies. Two studies explored the theoretical propositions that a company’s value statement, reflecting its ideological values (i.e., pro-life vs. pro-choice) and related strategies (i.e., brand activism, leadership diversity), can enhance female employe…
Hospitality Gig Worker Motivation Profiles
Gig workers are growing in number and becoming increasingly important in the hospitality industry; however, the employment styles, work experiences, and employer–worker relationships differ from those of traditional employees. Additionally, there are various types of hospitality gig workers, differing in positions, work styles, skill levels, and incomes. Therefore, it is critical to understand their unique and different motivations through a pers…
A Research Agenda for Brand Management in a New Era of Consumerism
Exploring How Employee Sense of Brand Community Affects Their Attitudes and Behavior
The success of hospitality brands relies heavily on employees, collectively, to transform the tacit brand promise and unique brand values into a coherent brand experience for their guests. Thus, employees are likely to develop a sense of community that coalesces around brand values. A sense of community contributes to members’ belongingness, social exchanges, and subjective well-being. However, the importance of an employee-based brand community …
The missing link in building customer brand identification
The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands
Customer engagement has recently emerged in both academic literature and practitioner discussions as a brand loyalty predictor that may be superior to other traditional loyalty antecedents. However, empirical inquiry on customer engagement is relatively scarce. As tourism and hospitality firms have widely adopted customer engagement strategies for managing customer–brand relationships, further understanding of this concept is essential. Using str…
Customer Engagement With Tourism Brands
Although customer engagement (CE) has emerged as a widely used term in many industries, including tourism and hospitality, academic research lacks a clear conceptualization and rigorous measurement of the construct. This study develops and validates a 25-item CE scale that comprises five factors: identification, enthusiasm, attention, absorption, and interaction. The scale, developed from a survey of hotel and airline customers, demonstrated stro…
The missing link in building customer brand identification
Empowering HER
Drawing on brand activism and organizational identification, this research demonstrates the critical role value fit and leadership diversity play in connecting female employees with hospitality companies. Two studies explored the theoretical propositions that a company’s value statement, reflecting its ideological values (i.e., pro-life vs. pro-choice) and related strategies (i.e., brand activism, leadership diversity), can enhance female employe…
Hospitality Gig Worker Motivation Profiles
Gig workers are growing in number and becoming increasingly important in the hospitality industry; however, the employment styles, work experiences, and employer–worker relationships differ from those of traditional employees. Additionally, there are various types of hospitality gig workers, differing in positions, work styles, skill levels, and incomes. Therefore, it is critical to understand their unique and different motivations through a pers…
Customer Engagement With Tourism Brands
Although customer engagement (CE) has emerged as a widely used term in many industries, including tourism and hospitality, academic research lacks a clear conceptualization and rigorous measurement of the construct. This study develops and validates a 25-item CE scale that comprises five factors: identification, enthusiasm, attention, absorption, and interaction. The scale, developed from a survey of hotel and airline customers, demonstrated stro…
The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands
Customer engagement has recently emerged in both academic literature and practitioner discussions as a brand loyalty predictor that may be superior to other traditional loyalty antecedents. However, empirical inquiry on customer engagement is relatively scarce. As tourism and hospitality firms have widely adopted customer engagement strategies for managing customer–brand relationships, further understanding of this concept is essential. Using str…
The missing link in building customer brand identification
Exploring How Employee Sense of Brand Community Affects Their Attitudes and Behavior
The success of hospitality brands relies heavily on employees, collectively, to transform the tacit brand promise and unique brand values into a coherent brand experience for their guests. Thus, employees are likely to develop a sense of community that coalesces around brand values. A sense of community contributes to members’ belongingness, social exchanges, and subjective well-being. However, the importance of an employee-based brand community …
A Research Agenda for Brand Management in a New Era of Consumerism
Empowering HER
Drawing on brand activism and organizational identification, this research demonstrates the critical role value fit and leadership diversity play in connecting female employees with hospitality companies. Two studies explored the theoretical propositions that a company’s value statement, reflecting its ideological values (i.e., pro-life vs. pro-choice) and related strategies (i.e., brand activism, leadership diversity), can enhance female employe…
Hospitality Gig Worker Motivation Profiles
Gig workers are growing in number and becoming increasingly important in the hospitality industry; however, the employment styles, work experiences, and employer–worker relationships differ from those of traditional employees. Additionally, there are various types of hospitality gig workers, differing in positions, work styles, skill levels, and incomes. Therefore, it is critical to understand their unique and different motivations through a pers…
Business (7 works) · Advertising (5 works) · Consumer Behavior in Brand Consumption and Identification (5 works) · Customer Service Quality and Loyalty (5 works) · Digital Marketing and Social Media (4 works) · Marketing (4 works) · Psychology (4 works) · Tourism (4 works) · Brand management (3 works) · Computer Science (3 works)