Click‐Through
Bibliographic Data
| ID | 23562011 |
|---|---|
| Authors | Kelly L Page (Columbia College Chicago, corresponding author) |
| Year | 2015 |
| Pages | 1-1 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090041 |
| OpenAlex | W4232526785 |
| ISBN | 9781118785317 |
| Language | EN |
| References cited | 5 |
This article provides a review of the origins of the term click‐through and discusses the measurement of click‐through behavior for reporting Internet advertising effectiveness.
Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Impact of Technology on Adolescents
| Highly cited | No |
|---|