Social Web Marketing
Bibliographic Data
| ID | 23564535 |
|---|---|
| Authors | Kelly L Page (Columbia College Chicago, corresponding author) |
| Year | 2015 |
| Pages | 1-1 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090249 |
| OpenAlex | W1595352113 |
| ISBN | 9781118785317 |
| Language | EN |
| References cited | 4 |
This article provides a review of social web marketing, the use of social technologies such as social media and social applications to build social brand capital.
Business · Social marketing · Social media · Social media optimization · Social web · World Wide Web · Computer Science · Digital Marketing and Social Media · Impact of Technology on Adolescents · Marketing · Technology Adoption and User Behaviour
| Highly cited | No |
|---|