Digital Marketing
Bibliographic Data
| ID | 23567411 |
|---|---|
| Authors | Kelly L Page (Columbia College Chicago, corresponding author) |
| Year | 2015 |
| Pages | 1-1 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090082 |
| OpenAlex | W4240749477 |
| ISBN | 9781118785317 |
| Language | EN |
| References cited | 4 |
This article provides a review of digital marketing, the digital media through which digital marketing activities are mediated, and the core characters of digital media: customization, personalization, and consumer‐generated content.
Advertising · Business · Core (optical fiber) · Digital marketing · Digital media · Personalization · Telecommunications · World Wide Web · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Marketing · Marketing and Advertising Strategies
| Highly cited | No |
|---|