Customer Expectations
Bibliographic Data
| ID | 23567425 |
|---|---|
| Authors | Mark P Healey (0000-0001-7038-1679, University of Manchester, corresponding author) |
| Year | 2015 |
| Pages | 1-2 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090403 |
| OpenAlex | W4238655574 |
| ISBN | 9781118785317 |
| Language | EN |
| References cited | 6 |
Customer expectations are the future‐oriented beliefs about a product or act of consumption.
Business · Computer Science · Consumer Behavior in Brand Consumption and Identification · Consumer Retail Behavior Studies · Customer Service Quality and Loyalty
| Highly cited | No |
|---|