Mark P Healey
Biographic Data
| ID | 5526726 |
|---|---|
| NAME | Mark P Healey |
| GIVEN NAMES | Mark P |
| FAMILY NAME | Healey |
| SIGNATURE | HEALEY M P |
| AFFILIATIONS | University of Manchester |
| ORCID | 0000-0001-7038-1679 |
| VERIFIED | Yes |
| TOTAL WORKS | 13 |
| TOTAL CITATIONS | 14 |
| WORKS AS AUTHOR | 13 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 1 |
Telemarketing
Telemarketing (or telephone selling) systematically uses a D atabase of actual and potential customers to define and sell to customers with a high probability of purchase.
Validity
A scale or a measure is valid if it measures what it is intended to measure.
Affect
Affect is some degree of positive or negative subjective feeling.
Conjoint Analysis
Conjoint analysis is a set of techniques that allows the researcher to derive indirectly the relative importance respondents place on different attributes and the utilities assigned to different values of each attribute when selecting from among several brands ( see Brand).
Brand Extension
A brand extension is a new or modified product or service that is marketed and promoted with strong associations with a preexisting brand, in order to infer the positive associations customers hold for the existing brand on the new or modified offering.
Guarantees
Guarantees can be employed as a technique for reducing perceived risk and thus increasing purchase intentions/likelihood.
Call Planning
Personal Selling (by representatives from supplier organizations to customers) is considered a vital element in the marketing Communications Mix.
Psychological Foundations of Strategic Management
The psychology of strategic management draws inspiration from the behavioral sciences to understand why firms act in particular ways. This approach draws attention to how managers' mental processes influence strategic action. Rather than assuming that strategizing is objectively or even intendedly rational, a psychological approach holds that strategy formulation and implementation are always exercised within the bounds of human cognitive limitat…
Brand Loyalty
Consideration of consumer buyer behavior over a period involves an understanding of brand loyalty, which follows from the formation of brand images and brand preferences.
Behavioral Perspective
The behavioral perspective views the actions of Customers as determined by the setting or situation in which consumption takes place, rather than by internal mental processes such as Attitudes or intentions.
Customer Expectations
Customer expectations are the future‐oriented beliefs about a product or act of consumption.
Consumer Knowledge Structures
One of the principal aims of basic or theoretical marketing research is to understand how consumers think about and react to marketplace stimuli.
Rethinking the philosophical and theoretical foundations of organizational neuroscience
Stimulated by the growing use of brain imaging and related neurophysiological techniques in psychology and economics, scholars have begun to debate the implications of neuroscience for management and organization studies (MOS). Currently, this debate is polarizing scholarly opinion. At one extreme, advocates are calling for a new neuroscience of organizations, which they claim will revolutionize understanding of a wide range of key processes, wit…
Rethinking the philosophical and theoretical foundations of organizational neuroscience
Stimulated by the growing use of brain imaging and related neurophysiological techniques in psychology and economics, scholars have begun to debate the implications of neuroscience for management and organization studies (MOS). Currently, this debate is polarizing scholarly opinion. At one extreme, advocates are calling for a new neuroscience of organizations, which they claim will revolutionize understanding of a wide range of key processes, wit…
Rethinking the philosophical and theoretical foundations of organizational neuroscience
Stimulated by the growing use of brain imaging and related neurophysiological techniques in psychology and economics, scholars have begun to debate the implications of neuroscience for management and organization studies (MOS). Currently, this debate is polarizing scholarly opinion. At one extreme, advocates are calling for a new neuroscience of organizations, which they claim will revolutionize understanding of a wide range of key processes, wit…
Telemarketing
Telemarketing (or telephone selling) systematically uses a D atabase of actual and potential customers to define and sell to customers with a high probability of purchase.
Validity
A scale or a measure is valid if it measures what it is intended to measure.
Affect
Affect is some degree of positive or negative subjective feeling.
Conjoint Analysis
Conjoint analysis is a set of techniques that allows the researcher to derive indirectly the relative importance respondents place on different attributes and the utilities assigned to different values of each attribute when selecting from among several brands ( see Brand).
Brand Extension
A brand extension is a new or modified product or service that is marketed and promoted with strong associations with a preexisting brand, in order to infer the positive associations customers hold for the existing brand on the new or modified offering.
Guarantees
Guarantees can be employed as a technique for reducing perceived risk and thus increasing purchase intentions/likelihood.
Call Planning
Personal Selling (by representatives from supplier organizations to customers) is considered a vital element in the marketing Communications Mix.
Psychological Foundations of Strategic Management
The psychology of strategic management draws inspiration from the behavioral sciences to understand why firms act in particular ways. This approach draws attention to how managers' mental processes influence strategic action. Rather than assuming that strategizing is objectively or even intendedly rational, a psychological approach holds that strategy formulation and implementation are always exercised within the bounds of human cognitive limitat…
Brand Loyalty
Consideration of consumer buyer behavior over a period involves an understanding of brand loyalty, which follows from the formation of brand images and brand preferences.
Behavioral Perspective
The behavioral perspective views the actions of Customers as determined by the setting or situation in which consumption takes place, rather than by internal mental processes such as Attitudes or intentions.
Customer Expectations
Customer expectations are the future‐oriented beliefs about a product or act of consumption.
Consumer Knowledge Structures
One of the principal aims of basic or theoretical marketing research is to understand how consumers think about and react to marketplace stimuli.
Business (8 works) · Computer Science (8 works) · Consumer Behavior in Brand Consumption and Identification (5 works) · Psychology (5 works) · Advertising (4 works) · Marketing (4 works) · Consumer Retail Behavior Studies (3 works) · Digital Marketing and Social Media (3 works) · Social Psychology (3 works) · Cognition (2 works)