Conjoint Analysis
Bibliographic Data
| ID | 23599090 |
|---|---|
| Authors | Michael Greatorex (University of Manchester), Mark P Healey (0000-0001-7038-1679, University of Manchester) |
| Year | 2015 |
| Pages | 1-1 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090374 |
| OpenAlex | W4235292297 |
| ISBN | 9781118785317 |
| Language | EN |
Conjoint analysis is a set of techniques that allows the researcher to derive indirectly the relative importance respondents place on different attributes and the utilities assigned to different values of each attribute when selecting from among several brands ( see Brand).
Advertising · Business · Conjoint analysis · Preference · Set (abstract data type) · Statistics · Color perception and design · Computer Science · Economic and Environmental Valuation · Mathematics · Wine Industry and Tourism
| Highly cited | No |
|---|