Brand Loyalty
Bibliographic Data
| ID | 23579671 |
|---|---|
| Authors | Barbara R Lewis (University of Manchester), Mark P Healey (0000-0001-7038-1679, University of Manchester) |
| Year | 2015 |
| Pages | 1-2 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090354 |
| OpenAlex | W4239806556 |
| ISBN | 9781118785317 |
| Language | EN |
| References cited | 3 |
Consideration of consumer buyer behavior over a period involves an understanding of brand loyalty, which follows from the formation of brand images and brand preferences.
Advertising · Brand Loyalty · Business · Loyalty · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Marketing
| Highly cited | No |
|---|