Telemarketing
Bibliographic Data
| ID | 23622992 |
|---|---|
| Authors | David Yorke (University of Manchester), Mark P Healey (0000-0001-7038-1679, University of Manchester) |
| Year | 2015 |
| Pages | 1-1 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090682 |
| OpenAlex | W4251214786 |
| ISBN | 9781118785317 |
| Language | EN |
Telemarketing (or telephone selling) systematically uses a D atabase of actual and potential customers to define and sell to customers with a high probability of purchase.
| Highly cited | No |
|---|