Behavioral Perspective
Bibliographic Data
| ID | 23579183 |
|---|---|
| Authors | Mark P Healey (0000-0001-7038-1679, University of Manchester, corresponding author) |
| Year | 2015 |
| Pages | 1-2 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090348 |
| OpenAlex | W4233529469 |
| ISBN | 9781118785317 |
| Language | EN |
| References cited | 4 |
The behavioral perspective views the actions of Customers as determined by the setting or situation in which consumption takes place, rather than by internal mental processes such as Attitudes or intentions.
Consumption (sociology) · Perspective (graphical) · Social science · Sociology · Artificial Intelligence · Computer Science · Consumer Behavior in Brand Consumption and Identification · Consumer Market Behavior and Pricing · Consumer Retail Behavior Studies · Psychology · Social Psychology
| Highly cited | No |
|---|