Geodemographics
Bibliographic Data
| ID | 23568101 |
|---|---|
| Authors | Vincent‐Wayne Mitchell (0000-0002-6018-9488, City, University of London, corresponding author) |
| Year | 2015 |
| Pages | 1-2 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090458 |
| OpenAlex | W4245250885 |
| ISBN | 9781118785317 |
| Language | EN |
Geodemographic groups of consumers (i.e., identified by geographic and demographic variables), referred to as geodemographic classifications, are built on the premise that people who live in similar neighborhoods are likely to have similar purchasing and lifestyle habits.
Advertising · Business · Cartography · Geography · Premise · Purchasing · Consumer Retail Behavior Studies · Marketing · Philosophy
| Highly cited | No |
|---|