Vincent‐Wayne Mitchell
Biographic Data
| ID | 8902969 |
|---|---|
| NAME | Vincent‐Wayne Mitchell |
| GIVEN NAMES | Vincent‐Wayne |
| FAMILY NAME | Mitchell |
| SIGNATURE | MITCHELL V W |
| AFFILIATIONS | City, University of London |
| ORCID | 0000-0002-6018-9488 |
| VERIFIED | Yes |
| TOTAL WORKS | 20 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 20 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1994 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Selling Who You Know
Many apps request access to users’ contacts or photos and many consumers agree to these requests. However, agreeing is ethically questionable as it also gives apps access to others’ data. People thus regularly infringe each other’s information privacy. This behavior is at odds with offline practices and still poorly understood. Introducing a novel application of the theory of neutralization, we explore how people justify the giving away of others…
Exploring the experiences of distance learning students being supported to resubmit a final assignment following a fail result
This study explores the experiences of five distance learners at a UK university who needed support to resubmit their final assignment following a fail result. Having received written feedback on the submission, we asked how this could be best delivered to inform and motivate a successful resubmission. Written feedback alone was found to be insufficient for these students to feel supported. There is a need also for a human connection to provide ‘…
The ‘how’ rather than the ‘what’ of research impact
Recent discourse about the impact of university research has focused on what research impact is and less on how it manifests. To explore these two questions, we draw on knowledge theory and build on the distinction between explicit knowledge and tacit knowledge. We propose that tacit knowledge and knowing are necessary conditions for impact to occur and illustrate our conceptual model through two highly ranked research impact case studies as well…
Where does all the ‘ know how ’ go? The role of tacit knowledge in research impact
Higher Education Institutions are increasingly called upon to demonstrate their real world impact, which, in many instances, remains elusive. We believe this is partly due to the under-counting and under-estimation of the importance of tacit knowledge by researchers and regulators. We propose this as a missing contingency in the research–impact relationship. To better acknowledge and utilize tacit research knowledge in the impact process, we emph…
Organizational Segmentation
This article discusses the major ways to segment organizational markets and the pros and cons of doing so.
Segmentation Variables
The segmentation model requires a selection of a basis for segmentation (the dependent variables) as well as descriptors (the independent variables) of the various segments.
AIO (Activities, Interests, and Opinions)
Whereas values and Personality represent internal characteristics, lifestyle represents external consumer patterns of behavior which are often categorized into consumer's activities (e.g., work, hobbies, holidays), interests (e.g., family, fashion, food), and opinions (e.g., social issues, politics, and the future).
Consumerism
Consumerism involves those activities of government, business, independent organizations, and consumers themselves which help protect consumers against unfair or unethical business practices.
Database
A database is a collection of related information which is capable of being organized and accessed by a computer.
Family Life Cycle
Life‐cycle stages, from bachelor to retired solitary survivor.
Mystery Shopping
In mystery shopping market, research interviewers, posing as shoppers, are trained to observe closely all the aspects of customer service during a typical shopping trip in either a client's own outlets or those of competitors.
Positioning
In an attempt to emphasize the nonproduct aspects of positioning, Ries and Trout define it as: “not what you do to the product. Positioning is what you do to the mind of the prospect.”
Psychographics
This article covers most types of psychograhic segmentation tools from general ones such as VAL to more bespoke such as gerentographics.
Focus Groups
A focus group interview is an unstructured, free‐flowing interview with a small group of people.
Consumer Panels
In marketing research, the same sample of individuals may be used over and over again, often asked questions on the same topic, indeed, asked the same questions at different points in time.
Marketing Decision Support Systems
A marketing decision support system is an information system that allows marketing decision‐makers to interact directly with both databases and models.
Benefit Segmentation
Benefit segmentation is the division of a market according to the benefits consumers want from a product.
Geodemographics
Geodemographic groups of consumers (i.e., identified by geographic and demographic variables), referred to as geodemographic classifications, are built on the premise that people who live in similar neighborhoods are likely to have similar purchasing and lifestyle habits.
Improving Mail Survey Responses from UK Academics
Despite numerous studies on how to elicit maximum mail survey response, the paper argues that very few are useful when surveying the views of UK academics. The paper reviews the organisational response literature, identifies salient response inducers and reports results of a survey to assess the attitudes of UK academics across a wide range of disciplines toward these response inducers (N = 497). The best inducer was to use a covering letter of e…
Modelling consumer risk reduction preferences from perceived loss data
Modelling consumer risk reduction preferences from perceived loss data
Improving Mail Survey Responses from UK Academics
Despite numerous studies on how to elicit maximum mail survey response, the paper argues that very few are useful when surveying the views of UK academics. The paper reviews the organisational response literature, identifies salient response inducers and reports results of a survey to assess the attitudes of UK academics across a wide range of disciplines toward these response inducers (N = 497). The best inducer was to use a covering letter of e…
Organizational Segmentation
This article discusses the major ways to segment organizational markets and the pros and cons of doing so.
Segmentation Variables
The segmentation model requires a selection of a basis for segmentation (the dependent variables) as well as descriptors (the independent variables) of the various segments.
AIO (Activities, Interests, and Opinions)
Whereas values and Personality represent internal characteristics, lifestyle represents external consumer patterns of behavior which are often categorized into consumer's activities (e.g., work, hobbies, holidays), interests (e.g., family, fashion, food), and opinions (e.g., social issues, politics, and the future).
Consumerism
Consumerism involves those activities of government, business, independent organizations, and consumers themselves which help protect consumers against unfair or unethical business practices.
Database
A database is a collection of related information which is capable of being organized and accessed by a computer.
Family Life Cycle
Life‐cycle stages, from bachelor to retired solitary survivor.
Mystery Shopping
In mystery shopping market, research interviewers, posing as shoppers, are trained to observe closely all the aspects of customer service during a typical shopping trip in either a client's own outlets or those of competitors.
Positioning
In an attempt to emphasize the nonproduct aspects of positioning, Ries and Trout define it as: “not what you do to the product. Positioning is what you do to the mind of the prospect.”
Psychographics
This article covers most types of psychograhic segmentation tools from general ones such as VAL to more bespoke such as gerentographics.
Focus Groups
A focus group interview is an unstructured, free‐flowing interview with a small group of people.
Consumer Panels
In marketing research, the same sample of individuals may be used over and over again, often asked questions on the same topic, indeed, asked the same questions at different points in time.
Marketing Decision Support Systems
A marketing decision support system is an information system that allows marketing decision‐makers to interact directly with both databases and models.
Benefit Segmentation
Benefit segmentation is the division of a market according to the benefits consumers want from a product.
Geodemographics
Geodemographic groups of consumers (i.e., identified by geographic and demographic variables), referred to as geodemographic classifications, are built on the premise that people who live in similar neighborhoods are likely to have similar purchasing and lifestyle habits.
Where does all the ‘ know how ’ go? The role of tacit knowledge in research impact
Higher Education Institutions are increasingly called upon to demonstrate their real world impact, which, in many instances, remains elusive. We believe this is partly due to the under-counting and under-estimation of the importance of tacit knowledge by researchers and regulators. We propose this as a missing contingency in the research–impact relationship. To better acknowledge and utilize tacit research knowledge in the impact process, we emph…
The ‘how’ rather than the ‘what’ of research impact
Recent discourse about the impact of university research has focused on what research impact is and less on how it manifests. To explore these two questions, we draw on knowledge theory and build on the distinction between explicit knowledge and tacit knowledge. We propose that tacit knowledge and knowing are necessary conditions for impact to occur and illustrate our conceptual model through two highly ranked research impact case studies as well…
Exploring the experiences of distance learning students being supported to resubmit a final assignment following a fail result
This study explores the experiences of five distance learners at a UK university who needed support to resubmit their final assignment following a fail result. Having received written feedback on the submission, we asked how this could be best delivered to inform and motivate a successful resubmission. Written feedback alone was found to be insufficient for these students to feel supported. There is a need also for a human connection to provide ‘…
Selling Who You Know
Many apps request access to users’ contacts or photos and many consumers agree to these requests. However, agreeing is ethically questionable as it also gives apps access to others’ data. People thus regularly infringe each other’s information privacy. This behavior is at odds with offline practices and still poorly understood. Introducing a novel application of the theory of neutralization, we explore how people justify the giving away of others…
Computer Science (11 works) · Business (9 works) · Psychology (7 works) · Marketing (6 works) · Advertising (5 works) · Consumer Retail Behavior Studies (4 works) · Social Psychology (4 works) · Artificial Intelligence (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Knowledge management (3 works)