Segmentation Variables
Bibliographic Data
| ID | 23617675 |
|---|---|
| Authors | Vincent‐Wayne Mitchell (0000-0002-6018-9488, City, University of London, corresponding author) |
| Year | 2015 |
| Pages | 1-3 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090631 |
| OpenAlex | W4231684333 |
| ISBN | 9781118785317 |
| Language | EN |
| References cited | 3 |
The segmentation model requires a selection of a basis for segmentation (the dependent variables) as well as descriptors (the independent variables) of the various segments.
Pattern recognition (psychology) · Segmentation · Artificial Intelligence · Computer Science · Neural Networks and Applications
| Highly cited | No |
|---|