Mystery Shopping
Bibliographic Data
| ID | 23596155 |
|---|---|
| Authors | Vincent‐Wayne Mitchell (0000-0002-6018-9488, City, University of London, corresponding author) |
| Year | 2015 |
| Pages | 1-1 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090536 |
| OpenAlex | W4235959773 |
| ISBN | 9781118785317 |
| Language | EN |
In mystery shopping market, research interviewers, posing as shoppers, are trained to observe closely all the aspects of customer service during a typical shopping trip in either a client's own outlets or those of competitors.
Advertising · Business · Competitor analysis · Service (business) · Consumer Retail Behavior Studies · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Marketing
| Highly cited | No |
|---|