Marketing Decision Support Systems
Bibliographic Data
| ID | 23570835 |
|---|---|
| Authors | Michael Greatorex (University of Manchester), Vincent‐Wayne Mitchell (0000-0002-6018-9488, City, University of London) |
| Year | 2015 |
| Pages | 1-1 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090518 |
| OpenAlex | W1606993413 |
| ISBN | 9781118785317 |
| Language | EN |
A marketing decision support system is an information system that allows marketing decision‐makers to interact directly with both databases and models.
Business · Big Data and Business Intelligence · Computer Science · Digital Marketing and Social Media · Marketing
| Highly cited | No |
|---|