AIO (Activities, Interests, and Opinions)
Bibliographic Data
| ID | 23616474 |
|---|---|
| Authors | Vincent‐Wayne Mitchell (0000-0002-6018-9488, City, University of London, corresponding author) |
| Year | 2015 |
| Pages | 1-1 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090342 |
| OpenAlex | W1501220918 |
| ISBN | 9781118785317 |
| Language | EN |
Whereas values and Personality represent internal characteristics, lifestyle represents external consumer patterns of behavior which are often categorized into consumer's activities (e.g., work, hobbies, holidays), interests (e.g., family, fashion, food), and opinions (e.g., social issues, politics, and the future).
Advertising · Business · Personality · Political science · Politics · Work (physics) · Consumer Behavior in Brand Consumption and Identification · Engineering · Law · Marketing · Psychology · Social Psychology
| Highly cited | No |
|---|