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Organizational Segmentation

Bibliographic Data

ID23628658
AuthorsVincent‐Wayne Mitchell (0000-0002-6018-9488, City, University of London, corresponding author)
Year2015
Pages1-2
Publication date2015-01-21
Open AccessYes
TypeCHAPTER
VenueWiley Encyclopedia of Management (SOURCE_BOOK)
PublisherWiley (PUBLISHER • GB)
DOI10.1002/9781118785317.weom090550
OpenAlexW4248292126
ISBN9781118785317
LanguageEN
References cited4

This article discusses the major ways to segment organizational markets and the pros and cons of doing so.

Business · cons · Knowledge management · Process management · Programming language · Segmentation · Artificial Intelligence · Computer Science · Housing Market and Economics · Housing, Finance, and Neoliberalism

Highly citedNo

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