Psychographics
Bibliographic Data
| ID | 23584129 |
|---|---|
| Authors | Vincent‐Wayne Mitchell (0000-0002-6018-9488, City, University of London, corresponding author) |
| Year | 2015 |
| Pages | 1-3 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090600 |
| OpenAlex | W4233462864 |
| ISBN | 9781118785317 |
| Language | EN |
| References cited | 7 |
This article covers most types of psychograhic segmentation tools from general ones such as VAL to more bespoke such as gerentographics.
Advertising · Business · Psychographic · Educational and Psychological Assessments
| Highly cited | No |
|---|