Benefit Segmentation
Bibliographic Data
| ID | 23570478 |
|---|---|
| Authors | Vincent‐Wayne Mitchell (0000-0002-6018-9488, City, University of London, corresponding author) |
| Year | 2015 |
| Pages | 1-1 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090349 |
| OpenAlex | W4230330263 |
| ISBN | 9781118785317 |
| Language | EN |
Benefit segmentation is the division of a market according to the benefits consumers want from a product.
Artificial Intelligence · Big Data and Business Intelligence · Computer Science · Consumer Retail Behavior Studies · Food Supply Chain Traceability
| Highly cited | No |
|---|