Selective Exposure
Bibliographic Data
| ID | 23575291 |
|---|---|
| Authors | David Yorke (University of Manchester, corresponding author) |
| Year | 2015 |
| Pages | 1-1 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090632 |
| OpenAlex | W4243431116 |
| ISBN | 9781118785317 |
| Language | EN |
| References cited | 2 |
In response to Marketing Communications and, in particular, Advertising, consumers are selective in their exposure, perceptions, selection, and retention ( see Consumer Perceptions).
Advertising · Business · Machine learning · Marketing communication · Perception · Selection (genetic algorithm) · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Marketing · Marketing and Advertising Strategies · Neuroscience · Psychology
| Highly cited | No |
|---|