Search Engine Marketing
Bibliographic Data
| ID | 23577310 |
|---|---|
| Authors | Kelly L Page (Columbia College Chicago, corresponding author) |
| Year | 2015 |
| Pages | 1-1 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090232 |
| OpenAlex | W1598779149 |
| ISBN | 9781118785317 |
| Language | EN |
| References cited | 2 |
This article provides a review of search engine marketing, its growth, effectiveness, and the differing methods of search engine marketing.
Advertising · Business · Information retrieval · Search analytics · Search engine · Search engine optimization · Web search query · Computer Science · Consumer Market Behavior and Pricing · Digital Marketing and Social Media · Digital Platforms and Economics · Marketing
| Highly cited | No |
|---|