Macro Marketing
Bibliographic Data
| ID | 23599182 |
|---|---|
| Authors | Barbara R Lewis (University of Manchester, corresponding author) |
| Year | 2015 |
| Pages | 1-1 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090502 |
| OpenAlex | W4232592684 |
| ISBN | 9781118785317 |
| Language | EN |
Macro marketing embraces marketing's role in society and can be defined as “the delivery of a standard of living to society.”
Macro · Programming language · Computer Science · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Marketing and Advertising Strategies
| Highly cited | No |
|---|