Stickiness (Website)
Bibliographic Data
| ID | 23599933 |
|---|---|
| Authors | Kelly L Page (Columbia College Chicago, corresponding author) |
| Year | 2015 |
| Pages | 1-1 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090253 |
| OpenAlex | W4253559259 |
| ISBN | 9781118785317 |
| Language | EN |
| References cited | 2 |
This article provides a review of stickiness and how web sites, ideas, and/or brands or product offering can be sticky.
Advertising · Business · Product (mathematics) · World Wide Web · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Communication and Language · Digital Marketing and Social Media · Mathematics
| Highly cited | No |
|---|