Creative Consumers
Bibliographic Data
| ID | 23601236 |
|---|---|
| Authors | Kelly L Page (Columbia College Chicago, corresponding author) |
| Year | 2015 |
| Pages | 1-1 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090713 |
| OpenAlex | W4250620645 |
| ISBN | 9781118785317 |
| Language | EN |
| References cited | 3 |
This article provides a review of creative consumers and consumer‐generated marketing, the differences between user‐generated‐ and cocreated content, and their importance to marketing.
Advertising · Business · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Marketing
| Highly cited | No |
|---|