Buy–Feel–Learn Model
Bibliographic Data
| ID | 23601883 |
|---|---|
| Authors | David Yorke (University of Manchester, corresponding author) |
| Year | 2015 |
| Pages | 1-1 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090356 |
| OpenAlex | W1583632241 |
| ISBN | 9781118785317 |
| Language | EN |
The buy–feel–learn ( BFL ) model in Marketing Communications suggests that in some situations buyers/customers do not follow the logical learn–feel–buy sequence.
Advertising · Business · Human–computer interaction · Sequence (biology) · Chemistry · Computer Science · Management and Marketing Education · Marketing · Marketing and Advertising Strategies
| Highly cited | No |
|---|