Mobile Marketing
Bibliographic Data
| ID | 23602083 |
|---|---|
| Authors | Kelly L Page (Columbia College Chicago, corresponding author) |
| Year | 2015 |
| Pages | 1-2 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090156 |
| OpenAlex | W4240282638 |
| ISBN | 9781118785317 |
| Language | EN |
| References cited | 4 |
This article provides a review of mobile marketing from traditional text or short message services ( SMS )‐based marketing to wireless mobile devices, mobile applications and quick response ( QR ) codes. Their use for promotion and customer service is discussed.
Advertising · Business · Digital marketing · Mobile computing · Mobile device · Mobile marketing · Mobile payment · Mobile service · Mobile technology · Mobile Web · Political science · Promotion (chess) · Service (business) · Telecommunications · Wireless · World Wide Web · Computer Science · Consumer Retail Behavior Studies · Digital Marketing and Social Media · Marketing · Technology Adoption and User Behaviour
| Highly cited | No |
|---|