Market
Bibliographic Data
| ID | 23603268 |
|---|---|
| Authors | Fiona Leverick (0000-0001-5245-9874, University of Glasgow, corresponding author) |
| Year | 2015 |
| Pages | 1-2 |
| Publication date | 2015-01-21 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090507 |
| OpenAlex | W4234810281 |
| ISBN | 9781118785317 |
| Language | EN |
| References cited | 4 |
The term “market” is clearly an important concept in the field of Marketing, yet while much debate has taken place on what constitutes an appropriate definition of “marketing,” less attention has been directed in the marketing literature toward the nature of Markets.
Business · Field (mathematics) · Corporate Governance and Management · Digital Innovation in Industries · Marketing · Mathematics
| Citation velocity | historical |
|---|---|
| Highly cited | No |