Impact
Bibliographic Data
| ID | 23607673 |
|---|---|
| Authors | David Yorke (University of Manchester, corresponding author) |
| Year | 2015 |
| Pages | 1-1 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090471 |
| OpenAlex | W4233338267 |
| ISBN | 9781118785317 |
| Language | EN |
In the context of A dvertising and decisions relating to choice of media ( see M ass M edia), organizations take account of the potential impact of advertisements.
Computer Science · Digital Innovation in Industries · Digital Marketing and Social Media
| Highly cited | No |
|---|