E‐Mail Marketing
Bibliographic Data
| ID | 23610262 |
|---|---|
| Authors | Kelly L Page (Columbia College Chicago, corresponding author) |
| Year | 2015 |
| Pages | 1-1 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090089 |
| OpenAlex | W4238859641 |
| ISBN | 9781118785317 |
| Language | EN |
| References cited | 3 |
This article provides a review of e‐mail marketing, the benefits of e‐mail marketing, the importance of permissions marketing, and the rise of spam, unsolicited e‐mail messages.
Advertising · Business · Direct mail · Marketing research · Computer Science · Marketing · Technology Adoption and User Behaviour
| Highly cited | No |
|---|