Interpersonal Communications
Bibliographic Data
| ID | 23615926 |
|---|---|
| Authors | Barbara R Lewis (University of Manchester, corresponding author) |
| Year | 2015 |
| Pages | 1-2 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090492 |
| OpenAlex | W4242149312 |
| ISBN | 9781118785317 |
| Language | EN |
| References cited | 4 |
Interpersonal communications are the basis of informal channels of Marketing Communications, sometimes referred to as Word‐of‐Mouth Communications, when consumers/buyers pass on information to each other about, for example, products/services or marketing organizations.
Advertising · Business · Interpersonal communication · Marketing communication · Telecommunications · Word of mouth · Communication · Computer Science · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Marketing · Marketing and Advertising Strategies · Psychology
| Highly cited | No |
|---|