Product Market Diversification

The matrix was developed by Ansoff and identifies a company's strategic options according to its market and product decisions. These decisions – new or existing products and new or existing markets – will lead to strategies for product development, market development, or the protection/maintenance/growth of its market shares or diversification. By adding a third dimension, decisions regarding geographic markets may also be taken into account in the identification of strategic options.

Business · Dimension (graph theory) · Diversification (marketing strategy) · Economics · Identification (biology) · Industrial organization · Market analysis · Market development · Market economy · Market segmentation · Market share · New product development · Product (mathematics) · Product market · Corporate Governance and Management · Marketing · Product Development and Customization · Technology Assessment and Management